yumeBau
yumeBau
Designing a new web experience for a game studio and spatial lab
Visual Designer, Web Developer
Figma, Illustrator, Webflow
YumeBau is a remote-first game studio with partnerships with Meta and Epic Games.
I was contracted to refresh their visual identity and design and develop their new website, to house their project showcases and also inform their audiences about the company and its endeavours.
The Challenge
The challenge was to resolve the disconnect between YumeBau's innovative work as a game studio and their outdated digital presence, creating a new web experience that would build credibility and clearly articulate their brand story to partners.
My Approach
A New Visual System
Established a new, scalable brand system to create a consistent and professional visual identity for the studio.
Rethinking the Information Architecture
In collaboration with the YumeBau team, I redesigned the website's information architecture to be intuitive, logically showcasing the studio's projects and capabilities.
Crafting the Digital Experience
Led the end-to-end experience design and front-end development, building a polished and intuitive website with custom interactions to engage the studio's target audience.
