I’m a versatile designer who throughly enjoys experimenting with design tech towards creating brand and digital experiences that are both functional and a delight to engage with.

With a background in visual and experience design, I bridge product, interaction design, and marketing to craft journey-centric design solutions that resonate with target audiences and deliver meaningful results.

I’m drawn towards design challenges that let me use strategy, systems thinking, and visual craft to turn the complex into elegantly simple and meaningful designs.

I’m a generalist at heart, which fuels my curiosity and helps me adapt, explore new tools, and step into different roles when the project calls for it.

On a more personal note, I was born and raised in Dubai, which over the years exposed me to some of the best design, brand and customer experience practices from a young age; fuelling a passion for design.

My journey led me to Vancouver where passion turned into academic pursuit and eventually a profession.